Dates Set for GBC Tires Heartland Challenge

UTV Endurance Racing in August

GBC tires will again sponsor the Heartland Challenge, which is scheduled for August 7-8, 2020, in beautiful Carlisle, Iowa.

GBC Tires Heartland Challenge

The GBC Tires Heartland Challenge is a demanding off-road endurance race with a wide variety of obstacles and race conditions. The cross-country course takes competitors through technical wooded areas and wide-open fields. The main events include a 10-hour race for ATVs and a 4-hour race for UTVs, but there are classes for all ages.

Registration is expected to open soon on the GBC Tires website.

Here’s a look at the UTV race from 2017:

GBC Tires Heartland Challenge 2017 UTV/SXS Racing


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​GBC Motorsports





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ABOUT ​GBC Motorsports®

GBC Motorsports designs products for every condition and every kind of ATV rider – utility enthusiast, industrial worker, motocross racer, sand jockey and side X side UTVs. GBC Motorsports evolved out of Greenball Corporation, which imported specialty tires to the wholesale market in the United States. In 1995, GBC Motorsports was formed to focus on bringing performance tires for every riding style to the ATV powersports market. GBC produced one of the first aftermarket ATV tire sold in the United States and also made the first DOT-approved ATV tire. The company also created the first 8-ply radial ATV tire and the 1000-pound-capacity product.